The Weather Channel
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The Weather Channel
The Weather Channel (TWC) is a cable and satellite television network that reports national weather and weather-related news 24 hours a day. The Weather Channel is headquartered in Marietta, Georgia, near Atlanta. It is a wholly owned subsidiary of Landmark Communications. In addition to its cable TV programming, TWC also provides forecasts for terrestrial and satellite radio stations, newspapers, and websites, and maintains an extensive online presence at [weather.com].
History
The Weather Channel went on the air on May 2, 1982. The channel reports the weather and other meteorological information for the United States as well as other countries and regions of the world. TWC originally gathered its national region forecasts from the National Oceanic and Atmospheric Administration (NOAA), and gathered its local forecasts from local National Weather Service offices, but since 2002 has done local forecasting in-house from Marietta, Georgia. However, current weather and forecast model data is still provided by the National Weather Service, and the ultraviolet index and air quality reports are from the Environmental Protection Agency. The Weather Channel does not have any local meteorologists outside of the Atlanta area.
Slogans
"We Take The Weather Seriously, But Not Ourselves" (1982–1986)
"Weatherproofing America" (1984–1986)
"You Need Us, The Weather Channel, For Everything You Do" (1986–1991)
"Weather You Can Always Turn To" (1991–1995)
"No Place on Earth Has Better Weather" (1996–1999)
"Keeping You Ahead of the Storm" (1999–2001)
"Live By It" (2001–2005)
"Bringing Weather to Life" (2005–present)
